How to Write a Good Food Delivery Sales Copy

It might seem like a daunting task to write a good sales pitch for your online store, but hey - don't worry, we're here to help! Here are some tips from the pros on how you can make your copy effective:

- Include plenty of details about what makes your food delivery business different. What does it offer that others can’t?

- Convince readers by being specific and using numbers. For example: "our delivery fee is $2.99." 

- Aim for simplicity rather than grandiosity in your phrasing, as this will ease the reading experience and make people more likely to order from you 

- Keep it succinct and use bullet points where possible. Also make sure you use standard English, as this will help customers read your message

- Use short sentences and avoid long paragraphs unless they’re absolutely necessary 

- Focus on a relevant call to action (for example in the last sentence of your text) with a clear benefit for the customer. Ask them to "order now" or "call/email us" and let them know their choice will save time and money 

- Try not to use any jargon if possible. If you do, make sure it’s explained in plain language ("Order for delivery from our special deal page.") 

- Make it about them. Connect with your audience by showing how your product can solve a problem or meet an important need.

- Make sure you provide all the information your customers need to order from you, including clear links to your web page and contact information

- Close with something like “click here to order” or “call us.”

When it comes to writing a sales message for a food delivery business, we recommend that you use short paragraphs (no more than 3 sentences), bullet points, and bold phrases. All of these things will make your copy easier to read and attract the attention of customers who are skimming through pages on search engines.

- Use pictures: Remember that people often use Google images when searching for specific products or services. You should make sure you add plenty of clear, high quality images to your website. Consider using pictures of the food you are delivering or an image of your product next to a measuring tape or ruler - this will help customers confirm whether it is the right size for them.

- Use video: video content is great for increasing conversions and sales, and is also an important SEO ranking factor. Make sure you include a few videos with your content - short YouTube clips of how your product is made can be particularly effective.

- Use keywords: Be aware that when people search on Google, they often use various keywords or phrases that describe what they’re looking for (for example “online food delivery”). Your copy needs to be “conversational” in tone and on a similar level, or your copy will appear to be spam.

- Benefits, features, and benefits: it’s important to include these three word phrases as the first section of your copy if you want people to actually read further. Getting people interested at the beginning of your content is key for SEO (search engine optimization).

- Presentation: Ensure that the reader doesn't have too many distractions from your page, including images, large fonts, or too much white space. You want them to focus on what you're saying rather than how you’re saying it.

- Pay attention to layout. Make sure your message is easy to read – a big block of text isn’t likely to do well on Google, as this makes it difficult for people to read and navigate.

- Be simple. Make it easy for the reader to understand why they should order from you, and tell them how they can order, ideally without having to make any effort.

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- Include a call to action: Users don’t always think about what they need at the time they visit your website. In fact, most users will not buy on their first visit.

- Include a telephone number that will connect directly to your business. This can be a useful way of increasing conversions, as customers can contact you easily if they have any questions.

- Try to get creative, and include some attractive pictures or graphics. You want your site to look inviting and friendly.

- Regularly edit your copy – this will ensure that it’s concentrating on the main point and not getting any longer. Also make sure you also do this with your HTML code to make sure that all of it looks clean and professional.

- Even if the text you use in your copy seems perfect, occasionally go back and ask yourself: “Would I say that to a friend?” or “How would I explain this in plain English?” If your answer is “not very well”, then it probably doesn’t get across what you want to say or how people should act.

- Use images, including those from Flickr images (where users can search for free pictures). You can find a good source of original images (no copyright infringement) on Flickr Photostream.

- If you can’t use your own photos, consider using stock photography instead - it’s cheaper than buying your own images. Stock photography websites such as iStock have thousands of high quality images that are ready for you to use in all kinds of applications.

- Always be honest with Google. Make sure that no one will ever get an error message if they enter anything on your site – never make users think there is something wrong with the content on your website.

- Make sure that everything is accurate and up-to-date, even if you have used it a lot before without any problems.

- Use “ code” for search engines: is one of the best ways to make sure that your content and content show up in search engines. This will help you to rank higher in searches for similar keywords related to your website, and can bring in a lot more traffic to your website.

- Don't try to trick people using SEO - it can be a big mistake, as people are likely to realize that you're trying something sneaky and will move on.

- When you add content to a page, only include the most important information – make sure that the pages are easy for visitors to scan over quickly without having to read every word on every page.

- If you can, make sure that your website is responsive for mobile devices, such as smart phones and tablets. This will be especially important if you are in a business that is on the go or if people like to browse the Internet from their mobile devices.

- Try to make your site work on all devices so that it doesn't matter what people are using when they view your site.

- Always use all of the space available for you – don't leave any blank sides or margins, even if it means making everything smaller. Doing this will help search engines to see more of your website, and visitors will stay longer due to better overall performance.

- If it's possible, try to use a font that is easy to read, such as Arial or Verdana. Fonts that are too small can cause people to have health problems.

- Use professional and clear language – when you write, make sure it's easy for people to understand what you're trying to say.

- For the best results, avoid using too many text links on your site - this will make your website slower and harder for visitors to browse through quickly.

- Don't use “flash” content on your site – unless someone specifically wants it, don't put any flash content on your website. Flash is complicated and hard for many people to view in a mobile context.

- Keep things simple and easy to understand.

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Images and Graphics

- Use pictures that are very clear - you want your site to look high quality and having blurry or pixelated images will make it look as though it was thrown together quickly.

- Use as few graphics on your site as possible, because they can slow down the loading speed of your website. If you have too many graphics or other elements on your site then it may cause visitors to stop looking at it altogether.

- Don't use any copyrighted material unless you have a written license to do so – even if you're borrowing from someone else's work, you should still ask permission first.

- Don't use images that would cause offense to any of your readers or search engines – this is especially important for sites that sell products.

- Make sure that you correctly attribute images where necessary.

Fonts and Colors

- You should always remember to test your site on as many browsers, computers and screen resolutions as possible before it goes live so that you can find out if there are any problems with the way it looks.

- Always use a simple but legible font – using a very fancy font can make your site look cluttered and unprofessional. You should stay away from using fonts which are too thin or too bold, unless this is the look you're aiming for.

- Use colors that are easy to see and read - many people have problems with certain color combinations.

- Make sure your font size is consistent on every page.


- The majority of people who use smart phones will be using them while driving, so make sure you're not too flashy or difficult to read on these devices. Avoid large images unless they're mobile friendly or the only way for you to communicate information about your site. 

Product Pages and Shopping Carts

- Make sure that your product pages are easy to navigate through - ideally it's best to keep the number of clicks down, so that the customer can quickly and easily view all of the information you have written about each item.

- Add clear and concise descriptions, and don't make it too long.

- Add a price to each product that both the customer can see and the search engines can understand – this will make sure that your product page is included in searches for products matching this keyword, which will help your sales.

Social Media

- Use one social media account for all of your business's accounts. This way you won't miss any important updates or get distracted by other things going on in your social media pages. If you want to add more time on these accounts then always remember to only do so when it's really going well for you or if you're planning on doing something very special (like launching a new product).  - Make sure that each social media account you have is used to its full potential, and that you regularly go back to check the results of any promotions you do on your social media pages. 

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Search Engine Optimization (SEO)

- Make sure that when people are typing in your website's name into Google, the first few words are your own or a very popular keyword to ensure you appear in search engines for this one specific search term - "chocolate cakes."

- Always remember to include keywords in needed places – this will help improve your performance.

- Make sure you occasionally search for your company name and website on Google to see how it appears there – you will want to change anything that doesn't seem appropriate.

- If you use a lot of relevant keywords, then you will have an easier time making sure that your content is maximized for search engines.

- Your content needs to be easy for people to read and understand before it does well in search engines.

- Don't ignore the values of social media optimization – this can force you into using the same keywords all the time. You want each keyword to be useful on its own, while also being able to fit smoothly into a long string of sentences and words.

- Make sure that you do your own research before adding new products to your online store. This is important for your sales, and if you've added the wrong product, it will be harder to remove it from the store as it may cause a loss in revenue.

- Always keep an eye on how many times a particular search engine website has listed your site – this can be helpful when looking at Google's rankings, but beware that even though some search engines list sites more than once, this doesn't mean they are actually better or more popular than other search engines that don't.

- If you have a large following of customers, then it is a good idea to create a Google Alert for your website. This will make sure that you're aware of any updates or new information about your site, and will also make sure that you're not missing any events or news related to your site.

- When it comes down to it, most people want to get the stuff they're looking for as quickly as possible, so try to be sure that your content is designed in such a way that everyone can easily get what they need and move on.

- If you have nothing else planned, then don't forget about Google PageLines – this is still one of the best ways to gain backlinks from search engines.

Show Your Personality

- Even if it's a small, family owned business, you should still try to make yourself stand out. If you do this, then people are more likely to remember you and buy your products because they know you're different from the rest of the businesses out there.

- Make sure that your website has some sort of character or story behind it – this will make it easier for potential customers to get involved with your product or brand.

- If there is a story behind your product, then use this as much as possible on your website in order to make it interesting and enticing for visitors.

- Make sure that your website has a good design – this will help you to make it stand out from other websites. You want each page to look as though you put a lot of time into designing it, but also avoid overdoing it and making it look tacky.

- The most important thing is to make sure that your website is easy to access and navigate through, even if people are using the site on their smart phones or tablets. This means that no matter what visitors are using, they should always be able to find the information they need quickly and easily.

- Make sure that you're always updating your website – this is crucial for search results through other search engines.

- Never forget to have fun with your site – this will help people remember your business when they're looking around online. Try to make it look professional, but don't use too many colors and fonts or it will look tacky.

Etiquette and Customer Support

- The most important thing when doing customer service is to be friendly, helpful and polite – people will remember you better if you can show them that you care about what they want rather than just taking their money.

- People won't trust you if you don't respond to messages they send.

- Always be polite and courteous when talking online – this is especially true when support issues occur.

- Consider doing at least one customer satisfaction survey per month, even if you're not providing any customer support. It's important for people to know that you're trying to improve your product before buying, and these surveys can be a great way to do this.

- If there are negative reviews about your product or service, then consider apologizing and thank all of your customers for their time and effort in writing.

- If there are positive reviews about your site or product, then you should thank these customers and other happy customers for recommending your business to others.

- When it comes to customer support, remember that people like to have a real person respond rather than receiving a generic answer in a message – if you can deal with issues faster this way, then it will make the process simpler for everyone involved.

- When responding to messages from other customers, make sure that you don't use too many abbreviations.

- Consider doing customer service in multiple languages whenever possible - this will help attract more visitors who are looking for products from your area of expertise.

- Think about what made your customers decide to buy your product in the first place – are there any negative or positive experiences that they had with your company in the past? This will give you the chance to show them that you're not just a one-off company, but a genuine business.

Research and Planning

- You must always research your products before you even begin designing the first page of your online store. You'll be able to pick up on many things like how quickly people will be able to access the site, how much time visitors will need to see it and how important it is for you as an online business owner that this product has a good reputation.

- Plan everything out before you begin designing your online store - you want to make sure that everything is organized and the site is laid out in a logical way.

- Even if you're only planning to set up a part time business, you should still create an outline of what your business will become in the future.

- Make sure that you know exactly what the purpose of your website will be - if it's just to sell a specific product, then make sure this purpose is clearly visible on your website.

- You can always rely on other people to help you with your business, but it's always good to have some sort of plan in place.

If someone asks you how you're doing, tell them how well things are going - this will make people realise that they should trust you and buy what you have to sell.  Be sure to use the proper terms so that people know exactly what they are asking about as well - if someone asks if something is free, then be sure to say "yes.  Be sure to use the proper terms so that people know exactly what they are asking about as well - if someone asks if something is free, then be sure to say "yes.  Planning out where your website will go is a good idea and you should always try to include this in your plan. Sit down with a pen and paper and start making a list of all the products you want to sell on your website – this way you can keep track of what's been created so far.

Ready to create a web site for your food truck? Start your 14-day trial with MenuStripe